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Description du Produit
« Brillant. Et plein de bonnes ressources ! » – Andréa Gaillet, spécialiste marketing des moteurs de recherche et des réseaux sociaux.
« C’est le livre à mettre entre les mains de tous les entrepreneurs qui veulent vendre mieux et plus, dans un échange gagnant-gagnant avec leurs clients. C’est votre cas ? Préparez-vous – et c’est tant mieux – à voir vos certitudes voler en éclats ! »
– Anne-Solange Tardy, fondatrice de Cachemire et Soie et co-fondatrice d’Un Beau Jour.
« Ce bouquin est génial : style clair, conseils pratiques, questions spécifiques – ça m’a donné plein de pistes à exploiter pour développer ma com et ma stratégie générale. Chaque entrepreneur devrait lire « Internet est une table pour deux ». Aujourd’hui, faire du business, c’est être humain et s’adresser à d’autres humains avant tout. Et ce bouquin, c’est le guide ultime pour humaniser son activité. »
– Damien Fauché, entrepreneur nomade
« Si trop de spécialistes s’empressent de reproduire sur les réseaux sociaux les vieilles recettes éclusées du marketing traditionnel, Selma vous propose une approche efficace, réaliste et authentique du marketing digital et du marketing de contenu.
– Stéphane Torregrosa, fondateur de Squid Impact, agence de webmarketing experte en stratégie de contenu.
« De la compréhension de son audience au processus de vente…en passant par toutes les étapes intermédiaires, « Internet est une table pour deux » présente très bien l’indispensable à tout entrepreneur en ligne qui veut créer des liens sincères avec ses clients. Une approche aux antipodes de certains types de marketing. »
– Hervé Lero, fondateur de Changeons.fr
La donne change, vous avez remarqué ?
Vendre ne peut plus rimer avec s’imposer, interrompre, importuner. Nous le savons, d’ailleurs. Parce que nous sommes tous les clients de quelqu’un d’autre.Nous voulons acheter ce qui vaut la peine d’être acheté. Investir dans ce qui vaut la peine d’être développé. Vivre ce qui vaut la peine d’être vécu.
Nous voulons être les acteurs d’un monde nouveau en tant que consommateurs, et en tant qu’entrepreneurs. C’est dans le 2ème cas que c’est plus difficile !
On se retrouve coincé entre la nouvelle donne, et une approche du web-marketing dépassée.
Car le principal problème de l’approche traditionnelle du web et de la vente en ligne, c’est qu’elle fait la part belle aux outils et autres possibilités technologiques. Elle ne prend pas la lorgnette par le bon bout, celui des gens, pas celui des outils !
Voir Internet comme une table pour deux est le défi du nouveau web.
Ce livre montre comment aborder autrement votre marketing de contenu pour :
– affiner votre personal branding
– écrire des contenus qui vous démarquent
– construire votre blog et structurer des séquences d’articles et des mailings qui impactent votre audience (et votre CA)
– développer avec vos clients une relation sincère, durable et richeD’expérience, les points soulevés amènent les entrepreneurs à repenser leur approche…pour de meilleurs résultats : plus de ventes, de clients fidélisés, une direction clarifiée. Et la satisfaction d’avancer dans la bonne direction.
Toujours à propos du Web-Marketing, ces autres livres sont également très intéressants … même pour les Nuls 😉
Avis des Clients
Author: nicko
Passionné de mécanique avant l'informatique c'est pour cette raison que le clavier de mon PC est aussi cradingue 😜
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